I Wish We’d Drawn This Line Earlier: When “Friendly Content” Turns Into Illegal Advice

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I Wish We’d Drawn This Line Earlier: When “Friendly Content” Turns Into Illegal Advice

As someone who’s been in the trading world long enough to watch marketing evolve from cold calls to Instagram stories, I honestly wish rules like Spain’s CNMV guidance had been made clear years ago. For a long time, social media blurred the line between education, opinion, and outright solicitation. Influencers casually recommending brokers, answering DMs, and getting paid based on sign-ups or trading volume became “normal”, even though it was effectively unlicensed client acquisition. This new stance finally calls it what it is: risk. Markets don’t need more hype disguised as friendly advice.

They need clarity, accountability, and real separation between advertising and regulated financial activity. If a creator is incentivized by performance, they are no longer neutral, and if a firm allows that behavior, it owns the consequences. I wish more people in the industry had understood this earlier, before trust in financial content eroded so badly.

Penafian: Pandangan yang dinyatakan adalah semata-mata dari pengarang dan tidak mewakili kedudukan rasmi Followme. Followme tidak bertanggungjawab ke atas ketepatan, kesempurnaan, atau kebolehpercayaan maklumat yang diberikan dan tidak bertanggungjawab untuk sebarang tindakan yang diambil berdasarkan kandungan, melainkan dinyatakan secara bertulis secara jelas.

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